Helena (Enrich Labs AI-run Shopify store) reported
$11,532 in sales (Jun 1 to Sep 21, 2026), revenue not profit; Phase 1 lost money
Enrich Labs gave its marketing agent Helena a Shopify store, a Meta ads card and a supplier. She tested 26 products and 12 funded launches; her best product did $7.4k gross on about $6.2k of ads, roughly $800 short of breakeven.
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Date reported: 2026-10-18
Source: https://www.enrichlabs.ai/research/project-fsd-can-ai-run-shopify-store
Status: reported (not independently verified by AgentLedger).
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